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Nothing beats 100% real ice for maximum cooling power.  And no other brand beats Flexi Freeze Refreezable Coolers – the only coolers with real, purified ice built right in.  A blanket of ice surrounds food and beverages, keeping them refrigerator cold for maximum freshness, safety and taste with no hot spots and no liquid chemicals. Gels or artificial dyes.  Also available ...the Flexi Freeze Cooling Vest and Flex Freeze Medicine Cooler.